Summit Golf AcademyThe project.

The website needed to make the academy approachable without losing its professional standard. A visitor should be able to understand the coaching offer, get a feel for the academy and see how to make an enquiry. The aim was a digital experience that worked for someone discovering the business for the first time, as well as someone already ready to get in touch.

We organised the experience around the golfer rather than the internal structure of the business. Clear headings, considered imagery and a straightforward page hierarchy make the offer easier to explore. The same attention went into the mobile experience, where the introduction and next step need to work in a much smaller space.

A purpose-built website that gives the academy a clear, consistent presence across desktop and mobile. The design brings the coaching offer and business identity together, with readable information and a direct route to enquiry. A digital starting point that supports the human coaching experience rather than competing with it.