The homes are behind a wall.
We see registration walls hiding current and future developments until a buyer hands over their details. Most leave instead, before they have seen enough to want a conversation.
Websites for property developers
More than a brochure.Built to sell the place.
A development website is usually treated as a brochure when it should be doing the selling. Buyers need to see the homes, understand the setting and know what to do next. If the site makes that difficult, the sales team never gets the conversation.
What we keep seeing.
The photography lets the homes down.
On homes-for-sale pages, the images are doing the most important job. We see low-quality photography making carefully built homes feel less considered than they are.
There is no clear next step.
Some sites show the houses but never ask for anything. An interested buyer reaches the end of a page without an obvious way to enquire or arrange a viewing.
The enquiry has no owner.
Enquiries land in a shared inbox, with nobody owning the follow-up. The website has done its part, but the conversation stalls before the sales team takes it forward.
Built for this industry
Clarendon Park
43 homes. Winchester.
A new development deserves more than a brochure online. We brought the brand, homes and location together in a detailed, customisable website built around the way buyers explore a place to live.
The brief was to introduce a new development with the same care given to the homes themselves. Buyers needed to understand the setting, explore the development and find the information that would help them take the next step. The website had to respect the brand guidelines while giving the team a platform they could continue to update as the development evolved.
We began with the business, the brand and the intended buyer journey. What should a visitor feel on arrival? What would they need to know before making an enquiry? Those questions informed the structure, from the development overview and individual pages to location information and interactive maps. Visual design and practical navigation were developed together, rather than treated as separate exercises.
A brand-new, multi-page website with customisable content, interactive maps and clear routes through the development. The delivery included website optimisation, SEO foundations, an email delivery system for enquiries, and a considered page directory with redirects. A distinctive visual experience brings the development to life without getting in the way of finding a home or starting a conversation.
Behind the enquiry
A website is the start.The follow-up matters too.
We built the property developer CRM for this industry: a view of the sales pipeline from enquiry to completion. Alongside it, lead capture and missed-call workflows help your team keep a new conversation moving.
Property developer CRM
A view of the property sales pipeline, from enquiry to completion.
Lead capture → WhatsApp
A new website enquiry starts a WhatsApp conversation.
Missed call → text-back
A missed call triggers a text so the conversation can continue.
A clear starting point.
The scope depends on your developments, the content and the systems behind the site. Our pricing page sets out the starting points and what each covers, so you can decide whether a conversation makes sense.
Before we start.
Can you work to our brand guidelines?
Yes. We start with your existing identity, guidelines and the way you want the development to be presented. Clarendon Park was built to respect its brand while bringing the homes and setting into one connected experience.
Can our team update it as plots sell?
Yes. We plan the content around what your team needs to change, including plot information and availability. We agree the editing workflow and handover before launch so routine updates do not depend on asking us each time.
How do enquiries reach us?
We agree where enquiries should go and who owns the follow-up. That can include email delivery, a connection to your CRM and notifications for the sales team. The route is tested before launch rather than left as a form pointing at a shared inbox.
Can you handle a site with multiple developments?
Yes. We structure the site so each development has its own pages, homes and location information, with a clear route from the main directory. That gives buyers useful detail without losing the wider developer brand.
How long does it take?
The timing depends on the number of developments, the content you have ready and the systems we are connecting. George and Nicholas agree a delivery plan with you before work starts, including the points where we need your feedback.
George & Nicholas.
You speak to the people planning and building your site. We are based in Winchester, and we stay close to the brief, the build and the conversations in between.
Tell us about your development.
A new launch, several developments or a website that is not doing the homes justice. Tell George and Nicholas what you have in mind.