Clarendon ParkThe project.

The brief was to introduce a new development with the same care given to the homes themselves. Buyers needed to understand the setting, explore the development and find the information that would help them take the next step. The website had to respect the brand guidelines while giving the team a platform they could continue to update as the development evolved.

We began with the business, the brand and the intended buyer journey. What should a visitor feel on arrival? What would they need to know before making an enquiry? Those questions informed the structure, from the development overview and individual pages to location information and interactive maps. Visual design and practical navigation were developed together, rather than treated as separate exercises.

A brand-new, multi-page website with customisable content, interactive maps and clear routes through the development. The delivery included website optimisation, SEO foundations, an email delivery system for enquiries, and a considered page directory with redirects. A distinctive visual experience brings the development to life without getting in the way of finding a home or starting a conversation.