The DALA Group
(YEAR)
2025
(TIMELINE)
3 Months
(SERVICES)
Strategy
Branding
Copywriting
Web Design
Web Development
Google Ads
The DALA Group had grown into a multidisciplinary fire safety business, bringing together three specialist divisions under one leadership team.
The problem wasn’t capability—it was perception. The existing digital presence didn’t clearly communicate the scale of the group, the expertise of its leadership, or the integrated approach that sets DALA apart in the compliance sector.
Storm repositioned DALA as a group-first brand built around trust, authority and clarity.
We restructured the website architecture to showcase the three specialist divisions, refined the messaging around compliance and fire safety, and designed a premium platform that makes complex services easier to understand for commercial clients, consultants and property professionals.
The new website reflects the professionalism of the organisation behind it.
Rather than feeling like three separate businesses, DALA now presents a single, unified identity that builds confidence from the first interaction and supports larger commercial and public-sector opportunities.
3 Divisions
Unified into one premium group platform
Group First
Clear architecture for fire safety & compliance
UK Focus
Built for commercial & public-sector clients
“
Storm helped us communicate the business we’ve actually built. The new platform presents our three divisions as one cohesive group and gives clients a much clearer understanding of the expertise and standards we deliver.
Dorian Lawrence & Ant Attree
Chairman & Managing Director, The DALA Group
